NOS UMA
A brand first approach to TV
W12 Studios: Lead Creative - UX and UI design | Motion Language | Product Delivery
01. Challenge
NOS was born from the merger of two major Portuguese telecom giants, ZON and Optimus. Their flagship product, Iris, already held an impressive share of the cable TV market.
The challenge was increasing this market dominance while delivering a superior cross-platform service to users.
Designed with brand at the core
02. Approach
Working closely with the in-house development teams at NOS, we prototyped and iterated several rounds of UX models based on key user journeys and new product features.
Taking graphic elements from the NOS logo, we developed a design language fundamental to the product experience, influencing UI design and motion behaviours.
The motion language enhances the product experience, brings delight to the micro-interactions and adds finesse over competitor products.
03. Solution
The unobtrusive design and simple UX patterns allow users to enjoy the 4K broadcast without distraction.
The mobile companion app offers the best of the set-top box experience, optimised for mobile. You can manage recordings, watch your favourite shows and explore the content curated especially for you.
Watch
NOS Mobile, the best of TV, in your pocket
04. Impact
The NOS TV and mobile experience has received critical aclaim since launch:
1.6 Million TV subscribers
26.3% growth in customers
43.5% of the total pay-TV base in Portugal
Voted product of the year for 3 consecutive years
NOS TV App - ‘Portuguese Consumer Choice 2020’
NOS UMA TV - ‘Product of the Year 2020’ for TV experience
Project Team
Exec Creative Director: Mike Albers
Creative Director: Russ Murton-Cole
Head of Motion Design: Andy Ellis
Motion Designer: Rinat Ashkenazi
Designer: Mark Luke Grant