BBC Nordic
A place of contrasts, this is 'The Bright Side'
weareseventeen: Brand Designer - Brand Identity
01. Challenge
A new channel demands a fresh identity. BBC Nordic combines the best of BBC BRIT and BBC Earth, tailored specifically for the Scandinavian audience.
The ambition was to create an identity that is bright, warm and inviting.
02. Approach
The brand idea 'The Bright Side' encapsulates intelligence, wit, and contrast to embrace the diverse essence of the channel.
The four principles: Bright Entertainment, Warm Connections, Illuminating Moments and Cultivating Contrasts allowed us to create a multifaceted identity that adapts and speaks to BBC Nordic's spectrum of content.
I crafted the brand system for the Nordic identity, allowing the talented 3D team at weareseventeen to bring it to life through visually stunning and award-winning idents.
03. Solution
Starting with the logo, we crafted a bold and confident mark that remains true to the BBC master brand. The ‘N’ symbol has a subtle ‘+' cut into the negative space, giving life to a unique motion behaviour.
The angle taken from the ‘N’ is intrinsic to the identity, a diagonal line that radiates and transforms light like a prism, imbuing the qualities of The Bright Side.
The colour palette is referential to the light that spills from the prism, a warm orange and a cool teal, giving a sophisticated range and strong contrast. The typographic application takes hues from the typically paired back Scandinavian design aesthetic, maintaining a strong graphic sensibility.
The identity remains reductive in execution, allowing the rich BBC content to be the focus and deliver transmission details with absolute clarity.
The idents by WA17 explore a range of light treatments that reflect varying behaviours and brand attitude
Project Team
Exec Producer: Jade Annaw
Exec Creative Director: Stephen Simmonds
Strategy Director: Craig Wood
Brand Creative Director: Nick Bentley
Senior Designer: David Davies
3D & Idents: WA17