Bespa
Crafted so you can flourish
Elsewhere Studio: Founder & Creative Director - Creative Strategy | Naming | Brand identity | Art Direction | Print design | Merch | Signage
01. Challenge
Commissioned by workspace solution experts, Space, to develop a new brand identity, we recognised the need for a new name and a creative strategy that would vastly improve discovery and attribution in a highly competitive marketplace.
With a renewed optimism, the ambition of the business was to attract a higher project fee whilst continuing to grow and attract the best design talent.
6 key stakeholder interviews
5 benefit driven themes
24 names shortlisted
In developing the visual identity, we were guided by five benefit-driven themes that can inspire the Bespa team, customers and creativity. They influenced our design decisions and can be felt throughout the brand.
Guiding forces
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Collaboration is at the heart of Bespa’s DNA. And it’s more important than ever for our clients, not just in how we work together but because face to face collaboration is one of the key benefits and attractions of working in an office. It drives creativity, cohesion, belonging and business success.
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Bespa believe in the power of inspiring spaces to help people and teams thrive. Every space we design is optimised to provide perfect conditions. We do this by taking a holistic approach to all that we do. Considering people and planet as we seek to increase the sustainability of our operation and yours.
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Clients of all types want environments where employees can feel at their best to be their best; to empower people to flourish, sustainably. Our emotional intelligence helps us create outcomes that delight people who begin the journey apprehensively. And we get great satisfaction from achieving these results.
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Bespa are focused on customers. We operate with empathy, actively listening and attending to every need. This is bespoke to every client, as each is completely unique. Our experience means we translate our findings into ideas and design that surprise and delight.
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Bespa are workspace transformation experts. We create radical change to benefit businesses and their people. And doing so results in a transformation for our clients. Taking them from apprehensive and nervous to sheer delight as we guide them through the process. Transformation is a potent force from storytelling to business strategy.
Purpose:
To create sustainable workspaces where people flourish.
02. Approach
Whilst all five of these themes guide Bespa - craft and flourish catalysed the visual identity. They inspired the creation of a brand that demonstrates expertise in a bold, authoritative way which brings out the meticulous details of Bespa’s work in the visual execution.
The human colour palette brings a warming energy and a neutral base to showcase the work in a harmonious way.
A colour story that references the built environment. Inspired by the hues associated with the structure's raw materials and the biophilic interior design.
03. Solution
A brand identity that lives and breathes the creative strategy, bringing to life the benefit driven themes.
The result is a user-friendly, customer-focused brand, a flourishing brand that puts the user at the heart. It is accessible, spacious, beautiful, fluid, and easy to use.
A graphic device born from the modular logo frames content and extends the visual language.
A simple elegance, reflective of Bespa’s craft, is applied to communications, allowing the raw detail of the materials and environments to tell a story.
Designed with partnerships and attribution in mind
A bold, reductive mark that holds it’s own in a busy built environment and beyond.
True to Bespa's values, digital expression highlights the craft and meticulous detail that goes into every project.
A document that details the foundations, guides, gives inspiration and shares an insight into the creative process.
04. Impact
Since the rebrand, Bespa has reached several key milestones:
35% increase in project enquiries
20% growth in team size
Project Team
Creative Director: Chris Barker
Strategy Director: Craig Wood
Web design: Altum Media