Prawn on the Lawn
An identity fit for the top table
Elsewhere Studio: Founder & Creative Director - Brand identity | Website | Social templates | Print design | Packaging | Merch | Signage
01. Challenge
Originally a small fishmonger, Prawn on the Lawn quickly grew into a renowned seafood restaurant, earning the prestigious title of 'Seafood Restaurant of the Year' by The Caterer. This significant growth required a brand transformation to align with its elevated status.
02. Approach
We fully immersed ourselves in the world of POTL, dining at the restaurants, conducting in-depth interviews with the founders, meeting suppliers, and talking to loyal customers.
It was essential to update the brand with a contemporary look whilst preserving the independent, family-oriented vibe.
03. Solution
The evolution sees the unique quirks of the legacy logo embraced and used as a springboard for the new identity.
Typographic expression brings playful energy to applications which are fundamental to the brand. A softer contemporary colour palette broadens the appeal whilst the new smiley 'POTL' logo brings a welcome familiarity.
As Prawn on the Lawn continues to grow, we find new and exciting ways to express the brand.
Bringing the brand to life online sees a clean and uncluttered approach, heroing beautiful photography and embracing the whitespace.
Type is used to convey attitude and signpost key functionality. A simple UX pattern ensures users don't make reservations for the wrong restaurant location, and small flourishes of animation delight in moments of interaction.
A social expression that packs a punch.
An identity with extra sauce for the pop-up Taqueria restaurant.
