Tubi
Disrupting the secondary watch market
Elsewhere Studio: Founder & Creative Director - Brand identity | Website | Social templates | Merch | Campaign
Smashing the tropes of how a watch dealer looks and behaves, WHOWATCHWHERE is a dynamic social commerce platform built to serve the vibrant world of luxury watches.
An identity designed for the curious, the impatient and the obsessed. Bringing the personalities of the watch dealers to the forefront.
A simple identity system transforms the watch-buying experience into a personalised storytelling journey.
More than just transactions, the platform celebrates the narratives and emotional connections that make each watch unique.
A flexible typographic system sets the tone and aids buyers in finding their grail watch.
Bringing a bold streetwear attitude to merch and OOH application creates a broad appeal beyond the watch community.
Comprehensive guidelines ensure solid foundations ready for brand launch.
